Cortex IT

Digital Marketing Manager

Cortex IT

Job Description

We are seeking an experienced Digital Marketing Manager to spearhead our marketing initiatives across Asia-Pacific markets. You will be responsible for developing comprehensive digital strategies, managing cross-functional campaigns, and driving measurable growth for the brand. The ideal candidate has a strong track record in performance marketing, content strategy, and analytics. You will work closely with the design, product, and sales teams to craft compelling narratives and optimize every stage of the customer funnel. As a key member of the marketing leadership team, you will also mentor junior marketers and build a culture of experimentation and data-driven decision-making.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels

  • Manage marketing budgets and optimize spend across channels to maximize ROI

  • Lead A/B testing and conversion rate optimization initiatives

  • Analyze campaign performance using Google Analytics, Mixpanel, and internal dashboards

  • Collaborate with the design team to create compelling marketing assets and landing pages

  • Build and manage relationships with key media partners and influencers